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Problem

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Agriculture is the mainstay of large populations in the emerging countries of Asia, but a significant percentage are small-holder farmers who are not able to sustain a decent livelihood. Plants and animals contribute about 19% to GHGs. Agricultural practices  impact forests and biodiversity, nutrients and topsoil and are creating imbalance in the ecosystem. Our food systems are adding to the greenhouse gas emissions, in addition to impacting our health.  

Small-holder farmers are unable to tap the full potential of commercial agriculture due to lack of knowledge, access to advanced technologies, updated horticulture practices, access to markets and quality inputs.

FOOD SYSTEMS & RETAIL 

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Solution

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Ventures that aggregate products and services for the small-holder farmer, through technology provide access and affordability to them. This includes access to markets, such as, farmer access platforms and farm to consumer platforms, removes information asymmetry, increases production and improves returns for the farmers.  Produce and supply optimization through solutions such as precision agriculture and IoT can reduce wastages in the supply chain and increase the livelihood for farmers. Ventures that promote farmers who adopt sustainable practices can contribute to climate challenges i.e water, forests and topsoil, will not only contribute to ecological balance but also improve long-term economic well-being of farmers.

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Market Segments

We have segmented the market we serve by the purpose of the business model

Sustainable Produce & Inputs

Ventures and solutions which promote sustainable practices in agriculture. Examples are agri- produce with reduced usage of water, chemicals & sustainable inputs, in addition to safe food, organic food & sustainable fisheries

ACCESS

Ventures with solutions which help connect farmers to participants in the supply chain and customers. E-commerce platforms which increase awareness and provide organic inputs is an example

Produce and Supply Optimisation

Ventures with solutions which use technology and processes to improve the ability of farmers to better manage supply or produce. Solar based cold storage facilities near farms is an example

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